Standard of Excellence: How Strong Is Your Vendor Partnership?

Anaya_Vardya.jpgFor the past year, I’ve talked about various aspects of developing a great vendor-customer relationship with your printed circuit board fabricators, from trust to confidentiality and sharing the future. These are all good things to have in a true partnership. Now, it’s time to evaluate and decide just how great your partnership really is. Remember that a partnership is when two people or companies/organizations come together to do things that neither of them could do alone.

Here are 10 questions to ask yourself when testing the strength of your current partnership with your vendor:

  1. Do you trust your vendor/partner implicitly? Do you share all of the information that you both need to do great things together?
  2. Is it an equal partnership? One old adage states that the person who has the gold makes the rules; does this apply in your case? If you are the one who has the gold and makes all of the rules, then you do not have a true partnership.
  3. Are you both willing to sacrifice independent gain for the sake of the partnership? For example, if your vendor partner finds a better solution for you, but one that could cost them some business, can you count on them to let you in on it for the good of the partnership? And are you ready to do the same?
  4. Will you both be there in times of trouble? If your partner is going through a difficult time, will you stand by them? Will you also do what you can to help them through it, even though it might not be good for your business in the short term, but will be worth it in the long term?
  5. Will you both keep confidential information confidential? This is incredibly important.
  6. Will you plan your future together, making sure that you are working on your partnership for the future as well as for today?
  7. Will you have the courage to share the direction of your company with your partner, even if it involves something that will hurt them in the end, such as a merger or acquisition that will put the partnership in jeopardy?
  8. Speaking of mergers and acquisitions, will you fight for your partnership if you are acquired by a larger company that does not appreciate your partnership enough to sustain it, putting you in the position of having to defend your ongoing partnership?
  9. Do you feel strong enough and trusting enough of each other to recommend bringing others in, even if it might jeopardize the partnership? Will your partner introduce you to one of their competitors if you need a special solution that they cannot provide? And will you recommend your vendor to one of your competitors if it will bring them more business? This represents the ultimate commitment to your partnership.
  10. Will you both be willing to share in expenses for a new project? For example, if one of your new projects demands that your vendor/partner buy some very expensive equipment that they cannot afford to buy at that time, would you help them buy it?

How did you do? If you were able to say that you both feel this way about each other and that you are willing to do these things for one another, then you can look each other in the eye and conclude that you have a very strong vendor-partner relationship.

Anaya Vardya is president and CEO of American Standard Circuits. Vardya is also co-author of The Printed Circuit Designer’s Guide to… Fundamentals of RF/Microwave PCBs and Flex and Rigid-Flex Fundamentals. Visit I-007eBooks.com to download these and other free, educational titles.

Back

2019

Standard of Excellence: How Strong Is Your Vendor Partnership?

08-28-2019

For the past year, I’ve talked about various aspects of developing a great vendor-customer relationship with your PCB fabricators from trust to confidentiality and sharing the future. Here are 10 questions to ask yourself when testing the strength of your current partnership with your vendor.

View Story

Standard of Excellence: Finding a Global Solution With Your Domestic Supplier

07-23-2019

As the world goes global, so does the PCB industry. It is no longer sufficient to have a domestic PCB vendor; it has become critical to have a portal to offshore PCB acquisitions as well. But here are six reasons why, in many cases, it is better to go through your own domestic PCB supplier when you want to take advantage of the global PCB vendor base.

View Story

Standard of Excellence: Choosing the Right Replacement Vendor

06-24-2019

What happens when you have all of the suppliers you need, but a larger firm acquires one of them all of a sudden, and there is only one qualified supplier left when there used to be two. As a smart PCB user, you always want to keep your options open in case you are going to have to qualify another supplier to buy your PCBs from.

View Story

Standard of Excellence: Three Ways to Face the Future With Your PCB Suppliers

06-03-2019

Once you have established a solid, trusting relationship with your PCB vendor, you can start working together developing new products, technologies, and in some cases, services. There are even times when your PCB supplier will bring projects to you. Here are three ways that you can work with your PCB suppliers to face the future.

View Story

Standard of Excellence: Four Tips on Listening to Your PCB Suppliers

04-29-2019

Once you have done your due diligence, have developed a strong working partnership with your PCB suppliers, and now feel confident that those suppliers are the right ones, the next step is to recognize that your PCB suppliers are indeed the true experts, and that you can trust them enough to listen to them. Here are four tips on listening to and learning from your suppliers to ensure that you have the best PCB value that money can buy.

View Story

Standard of Excellence: Buy Based on Value, Not Price

04-02-2019

There are only two ways to buy PCBs; the first is based on price, which is the wrong way because it encourages a very shallow relationship based on just one thing—the price of the boards; and the second, and right, is based on value. A great company should understand what it means to buy value.

View Story

Standard of Excellence: Microwave PCB Bonding Methods—What Designers Need to Know

04-01-2019

The primary advantage of using thermoplastic films is their low electrical loss factor. PTFE multilayer boards are well known for their excellent electrical properties, but using a hybrid construction of a high-loss epoxy-based prepreg would defeat the purpose of the PTFE. While a particular bonding film may not exactly match the dielectric constants of the laminate, the effect of any difference is typically negligible, or if not, the board can be designed to allow for the difference. The downside is that thermoplastic film bonding is typically limited to low layer PCBs and not suited for sequential lamination.

View Story

Standard of Excellence: Seven Things Your PCB Vendor Can Teach You

02-19-2019

One of the great things about having a good PCB vendor is that they can teach you and keep you informed about when it comes to their technologies, products, and business. Just as you and your company are experts in your technology, they are experts in theirs.

View Story

Standard of Excellence: Keep Your PCB Supplier Sharp

01-15-2019

The best way to create a solid and productive partnership with your PCB supplier—and all of your suppliers for that matter—is to keep an open line of communication with them. No matter what kind of relationship you currently have with your suppliers, you can never communicate enough. Let them know at all times what you need from them.

View Story
Back

2018

Standard of Excellence: Preparing Your Vendors for the Future

12-03-2018

Now, it’s time to talk about the future with your PCB vendors. Referring to our previous columns, if you’ve done everything right so far, you will now have a strong working relationship with your PCB supplier. They understand all they need to know to fabricate perfect boards for you at this time. With trust and respect between you, you’ve truly formed a strong partnership going into the future.

View Story

Standard of Excellence: Forging Partnerships Through Adversity and Problem Solving

10-29-2018

For the past few months, this column has discussed how to find and work with a great PCB vendor, and most importantly, how to form a strong, productive partnership. This month, Anaya Vardya will address how adversity can forge a great partnership between you and your PCB vendor that will last for life.

View Story

Standard of Excellence: Working for the Future—Partnering with PCB Vendors on Innovative Technology

10-01-2018

The true test of the vendor-customer relationship comes when you need innovative PCBs—boards that are not easily found in the common marketplace and are so technologically advanced that they require your designers and suppliers to work together to go where neither has before.

View Story

Standard of Excellence: Preparing for the Future with the Right Supplier

08-13-2018

Is your PCB supplier ready to take you into the future? Sure, they are doing a good job today, but what about tomorrow? What will happen when new designs require boards to be made with thermal or RF materials, or have lines widths down to two mils?

View Story

Material Selection: The Key to RF/Microwave Success

07-23-2018

This month's column is written by Anaya Vardya and John Bushie. In today’s environment, there are a number of suppliers that may have similar materials but price points and lead times may vary. If you are open to trying different options, it is a good idea to work closely with your PCB fabricator so they can educate you on these aspects. Another option is to do parallel builds with multiple materials in the early stages of honing a new design to determine the optimum material set.

View Story

Standard of Excellence: Making Your PCB Fabricator Your PCB Partner

06-12-2018

Are your PCB needs exceeding your vendor base’s capabilities? Do you feel that your suppliers are no longer able to keep up with your PCB needs? Do your designers feel limited by your vendors’ limited capabilities? Are you finding an issue locating alternate sources for PCBs due to the consolidation of the larger shops in our industry? If so, you are not alone.

View Story

Standard of Excellence: 5 Things a Total Global Solutions Supplier Can Provide

01-10-2018

Our world now extends far beyond the traditional brick and mortar of the domestic board suppliers of yesteryear. Now our customers demand that PCB fabricators provide them with a complete and total printed circuit board solution, from domestically built ITAR-registered defense and aerospace boards to high-volume, offshore solutions.

View Story
Back

2017

Standard of Excellence: Customers are Shooting for the Stars—Are We Coming?

08-17-2017

For years we have been calling them “science projects,” those PCB orders that did not quite fit into our normal process stream and therefore needed special attention, as well as special handling. Often, we have had to use trial and error to come up with just the right process to successfully complete the order.

View Story

Standard of Excellence: The Challenges of Hiring Good People and Methods for Success

05-17-2017

Increasingly, we hear about the challenges of finding and hiring good people in our industry. We are being hit on all sides; much of our work force is aging out while young people don’t seem to be too interested in joining the printed circuit board industry. Let’s face facts: Fewer young people are going to college to become circuit board process engineers.

View Story

Standard of Excellence: The Advantages of Flex and Rigid-Flex Circuits

05-01-2017

Since their introduction, flexible and rigid-flex circuits have been steadily moving from the fringe of electronic interconnection towards its center. Today, flex and rigid-flex circuits are found in countless products from the very simple to the highly complex. The reasons for this shift to the center are numerous; most of them are related to the advantages they offer. An examination of some of the benefits and advantages will make this clear.

View Story

Standard of Excellence: Staying Prepared with Operations

03-08-2017

Handling the operations of a PCB company these days is a challenge, to say the least. When I started in 1979, we were building single-sided, double-sided, four-layer multilayers, and the occasional six-layer if you really had your act together. We were using FR-4 materials sprinkled in with an occasional polyimide build.

View Story
Back

2016

Standard of Excellence: Selling Technology—A PCB Engineer Transitions to Sales

12-21-2016

Selling technology today takes a great deal of time, patience and most of all knowledge of the product. There was a time when a salesperson was just that, a salesperson. Now, with the onset of all the new technologies, from RF and metal backed boards to flex and rigid-flex boards, to HDI and microvia boards and heavy copper boards, a salesperson must know what he’s talking about.

View Story

Standard of Excellence: RF Microwave Technology—The Future is Now

11-29-2016

Although RF/microwave technology has been around for a considerable amount of time, many people are still not sure exactly what it is. This month, I am going to dedicate my column to explaining exactly what it is, why it is used, and in what products is it used. I’ll also discuss who needs it.

View Story

Standard of Excellence: Let’s Get Flexible

11-18-2016

Although flex and rigid-flex technology has been around for many years, it is only in recent years that it has come into its own. The reason for the increased requirements for the flex and rigid-flex technology is simple: Devices are getting smaller.

View Story

Communication Breeds Success

08-29-2016

We all need to talk to one another. You need to work closely with your customers. And we all need to work with the new generation of PCB designers and design engineers, many of whom have never set foot in a board shop. Fortunately, they make up for their lack of DFM knowledge with their hunger for information.

View Story

The Future is in Fine Lines

07-11-2016

The age of much finer lines and spaces is upon us. After years of slowly moving towards this technology our customers are now demanding that all of us provide them with fine lines and spaces.

View Story

LED and Metal-Backed Technology—Today and in the Future

05-25-2016

Probably one of the hottest, or should I say coolest, technologies today is LED. I would also venture to say it is one of the fastest growing as well...

View Story

Tips for Finding a Great PCB R&D Partner

04-06-2016

This new column, Standard of Excellence, represents a cooperative writing effort by a team of experts at American Standard Circuits. This month, we begin with CEO Anaya Vardya, who focuses on R&D. In his piece, he provides his insights on what characteristics to look for in a good R&D PCB fabrication vendor partner, and a few things that are expected of them to do for you.

View Story
Copyright © 2019 I-Connect007. All rights reserved.