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Nano Dimension Ltd., an industry-leader in additively manufactured electronics (AME), printed electronics (PE), and micro additive manufacturing (Micro-AM), announced that it has sold yet another DragonFly IV 3D-AME Printer and FLIGHT Applications Software package, both first released in mid-November 2021, to a leading Western Defense Force.
Nano Dimension is the leading provider of intelligent machines for the fabrication of AME. The new DragonFly IV system, combined with FLIGHT application software, has been well received in the electronics sector since it launched. Customers are recognizing that DragonFly IV with FLIGHT application software delivers new levels of quality, efficiency, and print resolution in the 3D printed electronics sector, providing increased flexibility to design any 3D geometry and create innovative new products.
DragonFly IV is a Dielectric & Conductive-Materials Additive Manufacturing System aimed at the fabrication of High-Performance Electronic Devices (Hi-PEDs) by depositing the proprietary materials simultaneously, while concurrently integrating in-situ capacitors, antennas, coils, transformers, and electro-mechanical components.
Amit Dror, Nano Dimension Co-Founder and Chief Customer Success Officer commented: “The accelerated pace of sales of the new DragonFly IV and FLIGHT application software package is an encouraging sign for market acceptance of this unique product. It delivers unparalleled abilities to print 3D electronic devices and opens the pathway to re-imagining new designs for printed electronics that can only be accomplished additively. We believe that soon the term Printed Circuit Board (PCB) will be replaced by PCC (Printed Circuit Cube).” Mr. Dror continued, “Nano Dimension spent the second half of 2021 investing in a modern, digital, global marketing organization and has paired that with a more robust sales presence in the Americas region that has deep electronics industry experience. This investment is expected to accelerate demand, shorten sales cycles, and provide much broader exposure to its innovative suite of products and solutions, which is expected to lead to increased revenue.”
Dan Beaulieu, D.B. Management Group
In the business world, salespeople arguably were the most affected by the pandemic. These professionals had to be the most creative when trying to ply their trade. They had to work from home, make phone calls in lieu of face to face, and learn how to use social media networks and newsletters. This was all to reach their customers—who also were working from home. Even when they got vaccinated and managed to hit the road, they often found that their customers’ doors were closed and they were not allowed inside, if their particular contact was there at all. Many times, they had to resort to meeting their customers in parking lots or restaurants with outdoor dining. And guess what? It’s not even over yet. So, how does a salesperson create success when so much seems to have changed? I reached out to Lee Salazar of Prototron to learn how he met the challenges, and his tips for others who are moving forward.
Nolan Johnson, I-Connect007
In more than one conversation while discussing the industry this week, the themes have included industry turmoil, lots of business opportunities, and the urgent need to build out to meet changing demands. In fact, our July issue of PCB007 Magazine, which publishes later this month, will focus on these very topics. It’s definitely one not to be missed!
These themes also emerged in this week’s top five news items as well. Top stories include an acquisition in the soldering machinery space, sales and service expansion in Mexico, industry data from SIA on semiconductor global sales data, and strong financial numbers from two China-based manufacturers. Now, with the U.S. Congress putting its focus on the PCB industry, things could really heat up. It’s going to be an interesting year.
I-Connect007 Editorial Team
Simon Etherington, president and owner of Siber Circuits, felt so strongly about Dan Beaulieu’s weekly column titled “Reps Need a Better Deal, Part 2” that he put fingers to the keyboard and expressed his thoughts as a response. Beaulieu frequently writes about sales and marketing topics, particularly the relationship between the sales rep and the principal. Dan has argued that there needs to be improved communication, better language in the contracts, and a sales rep that’s eager to earn. See what Simon had to say.